Client Overview

Xolo Petcessories, a small business based in Edmonton, Canada, specializes in handmade Mexican dog collars. Initially, most of their sales came from in-person booths at local markets and trade shows. However, they aspired to transition into a fully functional e-commerce store to reach a broader audience and streamline their operations. Xolo Petcessories turned to WEE Marketing for a comprehensive digital transformation.

Challenges

1. Limited Online Presence: The business relied heavily on in-person sales, with minimal e-commerce activity.

2. Unoptimized Content Strategy: Despite having a decent follower base, their Instagram content was not engaging or reaching their audience effectively.

3. Lack of Website Infrastructure: Xolo Petcessories needed a professional e-commerce website to support their goals.

4. Low Online Sales: With only 3-5 online sales annually, their digital growth was stagnant.

Objectives

1. Build a user-friendly e-commerce website.

2. Optimize their digital presence to increase reach and engagement.

3. Establish consistent and creative content for Instagram.

4. Boost online sales and improve brand visibility.

Approach

1. Market Research & Strategy Calls

We began with extensive market research to understand Xolo Petcessories’ brand identity, market share, and target audience. This included:

• Identifying competitors and analyzing their strategies.

• Conducting strategy calls with the owner to align on goals and brand vision.

2. Website Design & SEO Optimization

To establish a strong e-commerce platform, we:

• Conducted UX research to design a website prototype ensuring the best user experience.

• Created an aesthetically pleasing and functional website that the owner was thrilled with.

• Implemented SEO strategies, including:

  • On-page SEO optimization.

  • Keyword research for blog content.

  • Recommendations for trending topics to attract organic traffic.

  • Writing meta tags, title tags, and blog posts to improve search engine rankings.

3. Instagram Content Strategy

Recognizing Instagram as the primary platform for their target audience, we:

• Developed a tailored content strategy to enhance engagement.

• Focused on creating engaging reels that showcased their unique products.

• Improved the consistency and creativity of posts, leading to better audience interaction.

4. Social Media Management

We managed their Instagram account, ensuring regular and engaging posts, stories, and interactions. Orders through Instagram DMs became a key sales channel.

WEE Marketing’s efforts yielded remarkable outcomes for Xolo Petcessories:

• Increased Reach: Instagram account reach grew by 24.5%, significantly boosting visibility.

• Improved Online Sales: The business went from 3-5 online sales annually to achieving the same monthly within three months, with website sales increasing by 70% during this period.

• Enhanced Engagement: Creative and consistent Instagram content led to higher interaction rates and new sales.

• Strong E-Commerce Platform: The new website provided a professional and user-friendly shopping experience, setting a solid foundation for future growth.

Results

Testimonial

"Sriya was super helpful, her creative mind helped my website look better than ever. Her insights gave me perspective and her hard work showed through the time we worked together. I highly recommend giving Wee Marketing a chance if you are looking to improve your marketing outreach."

Gabriela Canseco

Owner of Xolo Petcessories